Older mother in a pink sweater looking at a tablet, while daughter is on her mobile phone smiling.
Older mother in a pink sweater looking at a tablet, while daughter is on her mobile phone smiling.
Older mother in a pink sweater looking at a tablet, while daughter is on her mobile phone smiling.

Privacy Policy

This Privacy Policy sets out how Alpine HC Ltd t/a Opera Beds (“Opera Beds”, “We”, “Us”) uses and protects any information that you give us when you use this website, contact us over the phone, email, standard mail, or when you meet us in person.

For customers based in the United States, please scroll down to the section headed:


We may record our telephone conversations for quality monitoring and complaints investigation. We will stop the recording when taking your bank details, and resume once transaction is complete.

Please check our Cookie Policy to learn about cookies and security on our website.

Opera Beds is committed to ensuring that your privacy is protected in accordance with Data Protection Act 2018, which is in line with the EU General Data Protection Regulations.

Further information about these rights can be found within the Data Protection Act 2018 and on the Information
Commissioner’s Office website

Should we ask you to provide certain information by which you can be identified when sharing your data with us, then you can be assured that it will only be used in accordance with this policy.

We will not sell, distribute, or lease your personal information to third parties unless we have your permission, or are required to do so by law. Potential data breaches will be reviewed, and if confirmed, reported to the ICO (Information Commissioner’s Office) within 72 hours.

Opera Beds may change this policy due to new regulations, or technical and other developments. You should check this page from time to time to ensure that you are kept up to date, and are happy with the changes. 

What we collect

We will first seek your consent to collect the following information:

  • Name, and job title (If applicable).
  • Contact information including email address.
  • Demographic information such as postcode, preferences and interests.
  • Other information relevant to customer feedback and/or offers.

This might require you to tick a box provided via cookie link on our website, or to sign a consent form provided to you directly by us. You can opt in, or out in some instances. We may contact you by email, phone, fax or mail.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, in particular for the following reasons:

  • To fulfil your order and provide you with after- care service.
  • For internal record keeping and administrative purposes. We may use the information to improve our products and services.
  • We may send updates that contain important information about our web sites and services – e.g., welcome messages to new subscribers, purchase confirmations, password verifications, and usernames for access to password-protected sites. We may also communicate with a user to meet service requests and for account-related issues via e-mail, phone or regular mail.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting, using the email address which you have provided.  We may also use your information to contact you for market research purposes.
  • We may use, upon your consent, your personal information to send you promotional information about third parties which we think you may find interesting, or use this information to customise the website according to your interests.
  • For our internal purposes, we gather the following web site data from our users: time, browser type, navigation history and IP address. This information does not contain anything that can identify users personally. We use this information for our internal security audit log, trend analysis, system administration, and to gather broad information about our user base for aggregate use. See our Cookies Policy for further information about what we collect.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect from you. Our website is encrypted, and we use tried and tested applications and computer software.

Controlling your personal information

You may choose to restrict or withdraw the consent for us to use your personal information in the following ways:

  • Whenever you are asked to fill in a form or provide information through our website and apps, look for the box that you can click to indicate that you do not want the information to be used by anybody for marketing purposes.
  • If you have previously agreed to us using your personal information you may change your mind at any time by writing to:

Opera Beds, Azure House, Connaught Road, Kingswood, HULL, HU7 3AP, or emailing us at sales@operabeds.com.

You may also request details of personal information which we hold about you by contacting us in your preferred way.

If you believe that any information we are holding on you is incorrect or incomplete, please get in touch as soon as possible. We will promptly correct any information.


Our web site contains links to other sites. Opera Beds is not responsible for the privacy practices or content of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of other web sites.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s Privacy Notice.


We use Shopify as an online store to sell our products on multiple platforms, such as social media and online marketplaces. Shopify complies with applicable data protection law. Their policy can be accessed through Shopify Privacy Policy.

U.S Specific Terms:

In addition to the other sections of this Privacy Policy sections, the following sections are applicable to you if you are resident in the U.S.A.

Do Residents of Certain US States Have Specific Privacy Rights?

Yes, if you are a resident of California or Nevada, you are granted specific rights regarding access to Your Data.


Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have
certain rights regarding Opera Beds’ collection, use, and sharing of their personal information. This Privacy Policy applies to “Consumers” as defined by the CCPA. In the event of a conflict between any of our policies or notices, including this Privacy Policy, this section will prevail as to California Consumers and their rights under the CCPA.

For purposes of this section only, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, as defined under the CCPA. Personal Information does not include information that is aggregated or information that cannot be reasonably linked to you. Consistent with the CCPA, job applicants, current and former employees and independent contractors (“Personnel”), and subjects of certain business-to-business communications acting solely in their capacity as representatives of another business, are not considered consumers for purposes of this notice or the rights described herein.

Opera Beds does not sell your Personal Information and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. We may disclose your Personal Information for the following purposes, which are not a sale: (i) if you direct us to share your Personal Information, (ii) to comply with your requests under the CCPA, (iii) disclosures as part of a merger or asset sale, and (iv) as otherwise required or permitted by applicable law. Similarly, we do not offer financial incentives associated with our collection, use, or disclosure of your Personal Information.

We collect various categories of Personal Information when you use our website, including identifiers, commercial information, internet or other electronic network or device activity information, geolocation data, and professional information. A more detailed description of the information we collect and how we use it is provided above.

Under the CCPA, you have the following rights:

  • Right to Know. You have the right to access and request that we inform you of the Personal Information we
    collect, use, or disclose to third parties;
  • Right to Obtain a Copy. You have the right to make or obtain a transportable copy of your Personal Information that we have collected in the period that is 12 months prior to the request date and are maintaining.
  • Right to Request Deletion. You have the right to request that we delete your Personal Information that we have collected from you and are maintaining. Please be advised, however, that exceptions under the CCPA may allow us to retain and use certain Personal Information notwithstanding your deletion request; and
  • Right to Non-Discrimination. We will not discriminate against you in a manner prohibited by the CCPA for exercising any of your CCPA rights.

Please note that to protect your information and the integrity of our website and Services, we will need to verify your identity before processing your request. An agent may submit a request on your behalf, but you must verify that your
agent is authorized to do so.

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and thenames and addresses of all third parties with which we shared personalinformation in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the website, you have the right to request removal of unwanted data that you publicly post on our website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the website, but please be aware that the data may not be completely or comprehensively removed from our systems.


Additionally, Nevada law (SB §220) requires website operators to provide a way for Nevada consumers to opt out of the sale of certain information that the website operator may collect about them. Opera Beds does not sell your personal information to third parties as defined in Nevada law, and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law.

All requests for information or changes to your preferences must be directed to: sales@operabeds.com. Such requests must include the reference “Request for California Privacy Information” or “Request for Nevada Privacy Information” in the subject line and in the body of the message, and must include the email address or mailing address, as applicable, for us to send our response. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted to us if not submitted pursuant to the terms set forth above.

Sharing Personal Information

We do not share personally identifiable information with other organizations, except those acting as our agents in providing our product(s)/service(s), and which agree to use it only for the stated purpose and to keep the information secure and confidential. We may be forced to disclose information we maintain when required to do so by law – e.g., in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency’s request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property.

Limitations of Liability

We exercise reasonable efforts to safeguard the security and confidentiality of your personal information; however, transmissions protected by industry standard technology and administered by humans cannot be guaranteed to be
secure. We will not be liable for unauthorized disclosure of personal information that occurs through no fault of Opera Beds including, but not limited to, errors in transmission, access to your account by anyone other than you, uses of your user ID and password by a third party, your failure to comply with your security obligations, and the unauthorized acts of Opera Beds employees.

Links to Social Media Networks and Other Third-Party Websites

This Privacy Policy addresses only the use and disclosure of information that we collect from you through our website or through our interaction with you. Our website may contain links to other websites or to social media features, such as the “Facebook Like” button. These other websites may place their own cookies or other files on your computer, collect data, or solicit personal information from you. These features may collect your IP address, which page you are visiting on our website and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our website. 

The fact that we link to social media networks or other websites is not an endorsement, authorization or representation of our affiliation with these third parties. We do not exercise control over third party websites. These other websites follow their own rules regarding the use or disclosure of the personal information you submit to them. Your interactions with these other websites and/or features are governed by the privacy policy of the company providing them. We recommend that you to read the privacy policies or statements of these other website.

How to Complain

We hope that we can resolve any query or concern you raise about our use of your information. The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in a European Economic Area state or in the United Kingdom if you work, normally live or if any alleged infringement of data protection laws occurred in the relevant state. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

Changes to This Privacy Policy

This privacy policy was published on 19 July 2022 and last updated on 1 June 2024.

We may change this website privacy policy from time to time, when we do we will inform you via our website. To stay current on this privacy policy, we recommend visiting this page frequently.

You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes in any revised Privacy Policy by your continued use of our website after the date such revised Privacy Policy is posted.

We may, in our sole discretion, translate this Privacy Policy into other languages for your convenience, nevertheless, the English version governs your relationship with us and any inconsistencies among the different versions will be resolved in favor of the English version.

How to Contact Us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact, please contact us via email at sales@operabeds.com or via our website contact page.

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